How to push buttons
I’m a digital designer and video producer with over 20 years of experience helping global brands get under the skin of their audience with warmth and strategic purpose. Originally from Canada and now based in the Netherlands for the last 23 years, I bring a cross-cultural perspective to the table; a unique blend of Dutch pragmatism and Canadian diplomacy and playfullness.
Fun fact: as a child I was addicted to TV commercials. There was something magical about the emotion a 15 second clip could elicit in me. I laughed, I cried, I memorised and acted out every commercial to my parents great annoyance. My heart spoke: I wanted to be the one to stir that depth of emotion in others. Would I write, act, produce? This question drew me towards fine arts and graphic design in high school where I graduated top of my class. In college, I supported myself with hands-on work in photography, framing, and fine arts. Finally, I launched my graphic design career and developed myself further as a writer and producer, building the foundation for the work I do today.
A wealth of knowledge and experience that I employ to stir the hearts of others. My work centers around integrity, compassion and wherever possible a humanising dose of humour. I leverage my skills by collaborating with marketing and communications teams and thereby am able to craft content that reaches a broader public, resonating with authenticity and pushing all the right buttons.
Graphic design
Video editing
Project management
English copywriting
Illustration
Art direction
My core values
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Always staying true to myself and others. I speak and act from the heart, with integrity and truthfulness.
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I value autonomy highly, helping others find their own path and independence.
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Working for a world that embraces diversity and makes space for everyone. I particularly love supporting people in discovering and expressing their unique strengths.
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Practicing self-control and focus to achieve my (and your) goals, I am committed to going the extra mile at all times.
Are we aligned?
Let’s plan in a fit check. Book a consultation today to explore how we can unlock your authentic voice and harness the power of storytelling to drive the transformation you’re envisioning. I’m certain that, together, we will shape a narrative that inspires, connects, and leads with purpose.