I’m a digital designer and video producer with over 20 years of experience helping global brands communicate with clarity, creativity, and strategic purpose. Originally from Canada and now based in the Netherlands, I bring a cross-cultural perspective and a deep understanding of how design can drive business impact across borders.

My career began with two early passions: visual storytelling and the psychology of messaging. From sketchbooks and TV commercials as a kid to graduating at the top of my class in fine arts and graphic design, I’ve always been driven to combine creativity with communication that works. That drive led me to work hands-on in photography, framing, and fine arts before launching into agency and in-house roles that built the foundation for the work I do today.

Today, I collaborate with marketing and communications teams across industries to craft high-performing content—from long-form thought leadership to campaign assets, executive presentations, and branded video. My approach blends design thinking with business strategy, ensuring that every deliverable aligns with brand goals and resonates with the right audience.

In short: I help leaders and teams find their visual voice—and deliver it with impact.