I was born and raised in Canada. When I was a kid I had 2 main hobbies: drawing, and memorizing tv commercials. I used to drive my parents crazy reciting every ad that came on. I knew I needed to find a way to continue doing what I loved when I grew up, so as soon as I could choose my education path, I chose art and graphic design.

I busted my butt and put myself through school with a hard earned scholarship, plus a couple of well chosen part-time jobs. I worked at a photography shop developing photos. I worked at a framing shop. I volunteered painting kids faces at the local art centre. I graduated top of my class and landed a kick-ass job. And then one day I decided it was time to jump the pond and I moved to the Netherlands.

Fast forward to today, as a digital designer for the last 20 years, I made my childhood dream come true. Part Canuck, part Dutchy, I love what I do, I’ve become an expert at it, and the best part is, my unique flavour as a multi-national seems to compliment our growing global marketing community. I truly found my sweet spot. Now working collaboratively with in-house teams, I help international businesses find their sweet spot. So the question is, what’s your sweet spot?