![Logo_G-StarRewards_bw G-Star RAW Rewards](http://krisblackdesign.com/wp-content/uploads/2021/07/Logo_G-StarRewards_bw.png)
/ LOGO / LANDING PAGE / NEWSLETTER JOURNEY / APP ASSETS
To kick off their new loyalty program, G-Star needed designs for a full customer journey. I created a visual housestyle and all the digital assets needed. In order to establish a premium, exclusive vibe, I combined campaign photography and b&w event images and adapted the G-Star brand typography with an elegant, wide letter-spacing.
![](http://krisblackdesign.com/wp-content/uploads/2020/10/G-StarRR_logo_1200_dia.png)
![](http://krisblackdesign.com/wp-content/uploads/2020/10/G-StarRR_Moodboard_1.jpg)
![](http://krisblackdesign.com/wp-content/uploads/2020/10/G-StarRR_Invitation_top_1.gif)
![](http://krisblackdesign.com/wp-content/uploads/2020/10/G-StarRR_Invitation_bottom_2.jpg)
![](http://krisblackdesign.com/wp-content/uploads/2020/10/G-StarRR_App_01.jpg)
![](http://krisblackdesign.com/wp-content/uploads/2020/10/G-StarRR_App_02.jpg)
![](http://krisblackdesign.com/wp-content/uploads/2020/10/G-StarRR_App_03.jpg)
![G-StarRR_App_mobile_02 G-Star RAW Rewards app design](http://krisblackdesign.com/wp-content/uploads/2021/07/G-StarRR_App_mobile_02.gif)