/ NEWSLETTER JOURNEY
G-Star RAW teamed up with Snoop Dogg for the memorable campaign, “Say It Witcha Booty” — inspired by the rapper’s laidback style, sense of humor and “backside appreciation.”
To prepare for the unveiling and rollout of this campaign, G-Star hired me to design the newsletter journey and write copy. Working animations and clips from the campaign movie throughout the newsletters, I focused on a feeling of movement and interactivity which match the landing page where most clicks would lead to.
In total, I designed 14 newsletters for the rollout in one cohesive style. Scroll down to view a few examples…
![SD_hashtag_GStarXSnoopDogg_M1 G-Star x Snoop Dog Hashtag 02](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_hashtag_GStarXSnoopDogg_D.gif)
![SD_NWL_KEYITEMS_HERO_DM G-Star x Snoop Dogg newsletter Key Items](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_NWL_KEYITEMS_HERO_DM.gif)
![SD_NWL_KEYITEMS_M G-Star x Snoop Dogg newsletter Key Items main](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_NWL_KEYITEMS_D.jpg)
![02_HCD_HERO Snoop Dogg newsletter HCD hero](http://krisblackdesign.com/wp-content/uploads/2021/10/02_HCD_HERO.gif)
![SD_NWL_HCD_M_01 Snoop Dogg newsletter HCD hero](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_NWL_HCD_D_01.jpg)
![SD_NWL_HCD_M_02 Snoop Dogg newsletter HCD hero](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_NWL_HCD_D_02.gif)
![SD_NWL_HCD_M_03 Snoop Dogg newsletter HCD hero](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_NWL_HCD_D_03.jpg)
![SD_NWL_HCD_M_04 Snoop Dogg newsletter HCD hero](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_NWL_HCD_D_04.gif)
![SD_NWL_HCD_M_05 Snoop Dogg newsletter HCD hero](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_NWL_HCD_D_05.jpg)
![GSTAR_GRAPHIC_03_BLACK](http://krisblackdesign.com/wp-content/uploads/2021/10/GSTAR_GRAPHIC_03_BLACK.jpg)
![SD_NWL_AUTUMN_HERO_DM G-Star x Snoop Dogg newsletter Autmn](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_NWL_AUTUMN_HERO_DM.gif)
![SD_NWL_AUTUMN_M_01 G-Star x Snoop Dogg newsletter Autumn main 01](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_NWL_AUTUMN_D_01.jpg)
![SD_NWL_AUTUMN_M_02 G-Star x Snoop Dogg newsletter Autumn main 02](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_NWL_AUTUMN_D_02.gif)
![SD_NWL_AUTUMN_M_03 G-Star x Snoop Dogg newsletter Autumn main 03](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_NWL_AUTUMN_D_03.jpg)
![SD_hashtag_SayItWitchaBooty_M1 G-Star x Snoop Dog Hashtag 01](http://krisblackdesign.com/wp-content/uploads/2021/10/SD_hashtag_SayItWitchaBooty_D.gif)