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Belgian designer, Charles Kaisin was commissioned to create this stunning scenography for a Maasmechelen campaign. The art clearly took center stage, but the communication was equally important.
I blended the two using subtle yet eye-catching animation to lend a surrealistic feel to this HTML5 advertisement.
HTML5 Media Banner Set + Social Post
When designing ad banner sets, I always apply a unique design for every size, paying special attention to layout and readability. I find that responsive designs, where the elements change placement automatically, often turn out awkward and unreadable. Particularly smaller mobile sizes often need a complete separate approach.