Kipling Boost It
To promote a new line of backpacks targeted to millenials, I designed a coordinated digital content package, including an email newsletter, social media posts and HTML5 media banners.
Using newsletters is the ideal way to inform your loyal followers of new must-have products or collections.
For this email newsletter, I used a combination of campaign images and packshots, providing both brand awareness and highlighting product USPs.
Animated Social Posts
Kipling had a few videos created from the photoshoots but needed more more moving content to keep their feeds fresh on a daily basis.
To help them add to their library of moving content, I created a series of animated social posts, finding creative solutions using static images which they could use in their stories, feed and advertising.
Social Carousel Posts
Carousel posts are popular for leveraging product focus. These 2 carousels were designed to pique interest and encourage full carousel browsing.
Upper Funnel Media Banner Set
Kipling wanted to build awareness with potential new customers, helping them emerge from the competition as the top choice. I designed a package of HTML5 ads using inspirational campaign imagery to make eye-catching animated banners.
Mid Funnel Media Banner Set
In order to attract customers back to the website, who had already been, Kipling needed a series of informative, value based banners. I created this animated series combining collection packsots and a strong USP photo.