/ NEWSLETTER JOURNEY

G-Star RAW teamed up with Snoop Dogg for the memorable campaign, “Say It Witcha Booty” — inspired by the rapper’s laidback style, sense of humor and “backside appreciation.”

To prepare for the unveiling and rollout of this campaign, G-Star hired me to design the newsletter journey and write copy. Working animations and clips from the campaign movie throughout the newsletters, I focused on a feeling of movement and interactivity which match the landing page where most clicks would lead to.

In total, I designed 14 newsletters for the rollout in one cohesive style. Scroll down to view a few examples…